Research Aspects has a team of statisticians available to review your data to detect trends or patterns and generate insights to help you shape your business strategy. Our services involve sophisticated analytics procedures and a wide variety of statistical methods and models that are applied regularly to scrub survey data and extract deeper insights. The team has a highly collaborative and consultative approach to data management and often works very closely with client side researchers. Some of the more commonly used multivariate analysis techniques include:

• Multiple and Logistic Regression
• Factor Analysis
• Cluster Analysis and Market Segmentation
• Conjoint Analysis
• Discriminant Function Analysis
• Multidimensional Scaling

Our project experience ranges from segmentation studies, concept testing, advertising-related studies, pricing studies, continuous tracks to customer satisfaction studies.